摘要
社区居民是景区的核心利益相关者之一,他们的满意度对景区的成功开发、经营乃至实现可持续发展意义重大。但是在景区开发和管理过程中,社区居民常常被忽视,他们的利益也经常被视为旅游产业链的末端,这些情况引起社区居民的不满,甚至进一步引发冲突性事件,给景区的持续健康发展埋下了隐患。为了探索景区开发与管理中存在的问题,文章将社区居民满意度分为经济满意度、环境满意度、文化满意度3个维度,构建社区居民对景区开发与管理的满意度评价指标体系。文章以湖北省三峡人家景区为例,利用层次分析法分析了该景区开发与管理的质量。实证结果表明:三峡人家景区居民对景区开发与管理的总体满意度较高,通过进一步探究原因发现,这与该景区实行"政府主导、部门联动、企业运作、公众参与"的新型开发与管理模式和旅游扶贫措施有关,但在三峡人家景区也存在利益分配不公平、景区道路交通情况差、文化表现形式单一的问题。针对实证结果,文章提出了深化旅游扶贫措施,构建景区利益共享机制,加强社区基础设施建设,丰富文化表现形式的建议。
Given that community residents are one of the most important participants of the revenues of scenic spots, their satisfaction is of great significance for the growth, management and sustainable development of a scenic area. However, because of information asymmetry, blurriness in property ownership and so forth reasons, the failure of delegation mechanisms brings as a result that the community residents are often overlooked. Their interests are often regarded as the very last among the tourism industry chain, a fact which causes dissatisfaction within the community residents and may also lead to further conflicts, a serious damage to public order and ultimately become a veiled danger for the sustained and healthy development of the scenic spot. In order to explore the existing problems in the development and management of scenic areas, this paper analyses the satisfaction levels of community residents by dividing them into three categories： economic satisfaction, environmental satisfaction and cultural satisfaction. Economic satisfaction was measured by a three-layer indicator which includes employment, personal income, variations in price, distribution of the scenic spot＇ s revenues, investment attraction and income gap. Environmental satisfaction was measured by a three-layer index which includes local shopping convenience, road conditions, a safe environment, environmental quality and house construction; and cultural satisfaction was measured by a three-layered index which includes traditional cultural protection, neighborhood relationships, cultural expressions, cultural exchanges and cultural exportation. Through an analytic hierarchy process, this paper assigns weights to indexes at all levels by combining the opinions of six experts in scenic spots, four directors of tourism bureaus and ten community residents of scenic areas and then proceeds to construct the overall evaluation index system for the development and management of scenic spots. The satisfaction level of the residents of a scenic area was
作者
黄德林
樊玉瑶
HUANG Delin1, FAN Yuyao2(1. School of Public Administration, China University of Geosciences, Wuhan 430074, China; 2. School of Government, Sun Yat-sen University, Guangzhou 510006, Chin)
出处
《旅游学刊》
CSSCI
北大核心
2018年第3期98-104,共7页
Tourism Tribune
基金
国家自然科学基金项目"环城游憩体验价值的多层结构体系对游客行为意向的影响机制研究"(41301156)
中央高校基本科研业务费专项资金"景区原住民利益共享模式研究--基于神农溪景区和三峡人家景区的调研"(1610491C10)共同资助~~
关键词
景区开发与管理质量
居民满意度
层次分析法
三峡人家景区
development and management quality of scenic spots
residents satisfaction
analytic hierarchy process
Three Gorges Tribe Scenic Spot
