摘要
在中医药文化的传播中,社区卫生服务中心的传播方式是具有很大的覆盖面和受众面,如何有效利用社区卫生服务中心传播渠道,是非常要必要深入研究和论证的。本研究以改进拉斯传播模式(5W)为导向,在理论和实证研究的基础上,结合国内外现有的相关研究成果,提出社区卫生服务中心传播中医药文化的优化方案,进一步促进传统中医药文化的继承和发展。
When spreading the Chinese Traditional Medicine（TCM） culture,spreading through the community health service centers is the best method in terms of coverage and audience.Therefore it is very necessary to research and proof the effciency of such method.This study was improved lasswell 5W Theroy-oriented ,through the analysis of domestic and international research,the theoretical and emoirical research,this study proposes optimization scheme for the community health service centers broadcasting the Chinese Traditional Medicine culture,so as to promote the cultural communication means and the inheritance and development of the Chinese Traditional Medicine culture
作者
彭洪
林中超
苏强
PENG Hong1,LIN Zhong-chao1, SU Qiang2(1.Department of Hemorrhoids and flstula,Nanchong 637000,china;2.Department of pharmac)
出处
《内蒙古中医药》
2018年第1期104-107,共4页
Inner Mongolia Journal of Traditional Chinese Medicine
基金
四川省中医药文化发展研究中心项目(ZYYWH1613)
四川省中医药管理局青年基金项目(2016Q089)
单位:四川省南充市中心医院中西医结合肛肠科
关键词
中医药文化
社区卫生服务中心
Traditional Chinese Medicine
community health service centers
