摘要
薰衣草是一种观赏性、实用性较高的植物．具有舒缓、镇静、抑菌等多方面的效用，时常被用于化妆品的制作。伴随着薰衣草种植在世界范围内的扩展，薰衣草产品的销售也随之得到了较大的提升，薰衣草专卖店也陆续开设。在当前社会中，消费者在购物的过程中越来越注重购物体验的营造氛围，薰衣草专卖店的设计往往会对产品的销售产生重大的影响。
With the exploration of lavender plantation around the world, there are more and more lavender product specialty stores and the market of lavender product have been promoted. By studying the material of several lavender product specialty stores in different countries, this paper discusses the design of lavender product specialty store by analyzing their brand image establishment, store appearance, spatial division, traffic flow line, interior decoration, etc.
出处
《包装与设计》
2018年第2期104-105,共2页
Package & Design
基金
天津市普通高等学校本科教学质量与教学改革研究计划项目(编号:171408701C)
