摘要
在当下高速运转的快节奏的社会生活和工作压力下,忙忙碌碌中人们想要证明自己的存在感,找回自我。人们更加注重情感的宣泄,在进行商品消费时,消费者者会通过包装了解产品的‘个性’,通过‘个性’选择喜欢的产品。而手绘插画是现代艺术设计的重要组成部分之一,在诸多领域中都扮演着重要的角色,同时手绘插画在包装设计中同样也发挥了重要的作用,占据重要地位,得到了广泛的应用。本文从包装中的插画带来的影响进行分析,探讨手绘插画在现代包装中的应用,提升产品的价值,促进产品销售。
In the fast-paced social life and work pressure, people want to prove their existence and fnd themselves. People pay more attention about emotion. In the process of consuming goods, consumers will be able to understand the personality of the product through packaging and choose products that are special illustration is one of the important component of the modern art design, plays an important role in many felds, and hand-painting illustration in packaging design also plays an important role and has a special position, so the illustration has been widely used in modern packaging design. This paper analyzes the infuence of the illustration in packaging, discusses the application of illustration in modern packaging, illustration promotes the value of products and promote commodity’s sales
出处
《绿色包装》
2018年第2期53-55,共3页
Green Packaging
关键词
手绘插画
包装设计
情感
表现形式
Illustration
packaging design
emotion
representation
