摘要
电商扶贫是精准扶贫的重要方式。笔者以贵州省威宁县为研究对象,结合当地电商发展情况,尝试研究分析电商发展中的关键性制约,并提出促进电商产业发展的政策措施。研究运用访谈法、SWOT分析和层次分析法。描述和阐述威宁县电商发展现状和问题,分析内部和外部因素,分析探讨农产品网销的优势、劣势、机会、威胁中各类因素,并借助专家评分和层次分析法计算权重,从而给出策略选择。分析认为:发展电商有利于威宁扶贫减贫,但购销不对称问题是其中不可回避的重要障碍,而跨越这一障碍中威胁影响最大,优势次之,机会再次,劣势影响排在最末。威宁农产品网销可以选取ST战略,发挥优势应对威胁,同时兼顾SO战略。建议威宁在产品"打绿色牌"、降低生产流通成本、营造良好电商环境、推进农村服务体系高端化、发展电商旅游等方面着力。
Poverty alleviation by E-commerce is an important way of accurate poverty alleviation.The authors took Weining County of Guizhou Province as the research object,analyzed the key constraints in the development of E-commerce based on the status of local E-commerce,and put forward the policy measures to promote the development of E-commerce in Weining.Interviewing method,SWOT analysis and analytic hierarchy process were applied in this research,the current situation and problems of E-commerce in Weining were expounded and the internal and external factors were analyzed,strength,weakness,opportunities and threats in agricultural products network marketing were discussed,and by means of experts grading and AHP analysis,the weight of the above factors was calculated,and the strategies of E-commerce development were proposed.The results showed that the development of E-commerce was conducive to poverty alleviation,but the imbalance of purchase and sale was an important and inevitable obstacle.To overcome the obstacle,the factor of threats should be viewed as the biggest impact factor,followed by strength,and the third and fourth were opportunity and weakness.ST strategy could be chosen to promote the agricultural products network marketing in Weining,and the advantages of strength could be taken to resist threats,while taking SO strategy into account.Finally,there were several specific measures as follows： building＂green brand＂,reducing production and circulation costs; creating a better environment of E-commerce; promoting the service system and developing online tourism business.
出处
《中国农学通报》
2018年第3期158-164,共7页
Chinese Agricultural Science Bulletin
关键词
电子商务
扶贫
农产品网销
SWOT分析
层次分析
对策
E-commerce
poverty alleviation
agricultural products network marketing
SWOT analysis
analytical hierarchy process
countermeasure
