摘要
目前,中国已成长为世界第一快递大国,但快递在为消费者提供服务的同时,也产生了诸多问题[1]。加之用户对投放广告的期望值不断上升,对购物快递软件要求不断提高,使快递市场发展面临严峻考验。此外,传统广告高昂的成本与投放缺乏针对性,让用户不乐于接受,达不到商家预期的宣传效果。在此背景下开发出结合快递公司、商家、用户三方需求点的便捷、可行的同城快递服务APP具有重大意义。
At present, China has grown into the world’s largest express delivery country, but it has also produced many problems while providing service for consumers. In addition, the user’s expectation of advertising is rising, and the demand for the shopping express software is constantly improved to make the development of the express market face a severe test. In addition, the high cost of traditional advertising and the lack of targeted delivery, make the user not will to accept, can not reach the expected publicity effect. In this context, it is of great significance to develop a convenient and feasible urban express service APP, which combines the demand points of express companies, merchants and users.
作者
李少清
LI Shao-qing;Yuxi Normal University in Hongta District Yuxi City;
出处
《中小企业管理与科技》
2018年第5期105-106,共2页
Management & Technology of SME
基金
2016年至2018年玉溪师范学院大学生创新创业训练计划项目(项目编号:2016B 11)阶段性成果
