摘要
运用内容分析法,选取沈阳政务、沈阳新社区和沈阳网三个政务微信中有关沈阳城市文化品牌形象内容的样本进行统计分析,在此基础上,探讨了政务微信的受者、传者、文本这三个因素在传播力方面的特点和作用,并针对沈阳城市发展的现状,提出了提升政务微信沈阳城市文化品牌传播效果的对应之策。
Using content analysis method,the samples of the image of Shenyang's urban culture brand were selected to conduct statistical analysis from WeChat platforms of Shenyang Government Affairs,Shenyang News Community and Shenyang Document.Based on the analysis of the content of Shenyang cultural brand image,it discussed the characteristics and functions of audiences,disseminator and information in communication ability.Aiming at the current situation of development of Shenyang City,the corresponding countermeasures to improve the communication effects of city cultural brand on WeChat platform of the government affairs were put forward.
出处
《沈阳大学学报（社会科学版）》
2018年第1期5-8,共4页
Journal of Shenyang University:Social Science
基金
辽宁省社会科学规划基金重点项目(L16AXW001)
教育部人文社会科学一般项目(11YJC860042)
关键词
政务微信
城市文化品牌
传播力
government affairs on WeChat
city cultural brand
communication ability
