摘要
随着全社会各行各业信息网络化的飞速发展,企业针对消费者的促销方式也从买赠、搭售等传统的线下模式逐步向网络发放红包、赠送游戏币等线上促销方式逐步转移。"扫一扫,赢红包"也逐渐成为一种比较普及的促销活动方式,这就对于传统财务管理提出了挑战,如何做好"网络红包"在资金、费用方面的风险管控,如何应对"网络红包"在税务实务执行中存在的困难,避免风险,成为摆在传统财务管理面前亟需解决的问题。
With the rapid development of information networking in all walks of life, the way of sales promotion for consumers is gradually transferred from offline mode such as buying with gifts, tying, and so on to online promotion such as sending a red packet to the network and gift of game. ＂Sweep to win red packet＂ has gradually become a popular way for promotional activities, which poses a challenge to the traditional financial management. How to do a good job of managing the risk of ＂network red packets＂ in terms of funds and expenses, and how to deal with the difficulties in the implementation of the ＂network red packet＂ in the implementation of the tax practice and avoid the risk, has become an urgent problem to be solved in the face of the traditional financial management.
出处
《中小企业管理与科技》
2018年第3期71-72,75,共3页
Management & Technology of SME
关键词
网络红包
财务管理
风险管控
network red packets
financial management
risk management
