摘要
运用新媒体开展宣传教育,是当前高校思想政治工作领域的一大热点。近年来,高校围绕一些重大主题,积极探索利用新媒体开展宣传教育,取得了一定的成效和经验,但也还存在一些问题和难点,总体上效果不够明显,需要通过内容、机制和形式创新,切实提升高校思想政治工作的吸引力和实效性:一是要抓住新媒体特点,增强思想政治工作的吸引力;二是要做好新媒体内容,增强思想政治工作的说服力;三是要加强新媒体联动,增强思想政治工作的影响力;四是要开展新媒体互动,增强思想政治工作的亲和力。
The use of new media to carry out publicity and edu-cation is currently a hot topic in the field of ideological and polit-ical work in colleges and universities. In recent years, collegesand universities have actively explored the use of new media inconducting publicity and education around some major themesand have achieved some success and experience. However, thereare still some problems and difficulties. The overall effect is notobvious enough and needs to be innovated through content,mechanism and form, to effectively enhance the attractivenessand effectiveness of ideological and political work in higher edu-cation institutions. First, we must seize the new media featuresand enhance the attractiveness of ideological and political work;second, we must make new media content effective and enhancethe persuasiveness of ideological and political work; third, wemust strengthen the linkage of new media and enhance the influence of ideological and political work; fourth, we must launch newmedia interactions and enhance the affinity of ideological and po-litical work.
出处
《科教文汇》
2018年第6期8-9,共2页
Journal of Science and Education
基金
北京高校宣传思想工作专项课题"基于新媒体提升高校宣传教育吸引力和实效性研究"(课题批准号:JGWXJCZX2015072)的研究成果
关键词
新媒体
思想政治工作
宣传教育
吸引力
实效性
new media
ideological and political work
publicityand education
attractiveness
effectiveness
