摘要
基于商业模式的三维度构成体系,构建了基于大数据的商业模式创新分析框架,对大数据如何影响商业模式创新的内在机理进行了研究。结果表明,大数据为企业发现价值、创造价值提供了新的视角和方式,成为企业进行商业模式创新的重要切入点;大数据对商业模式创新的影响体现在商业模式构成要素中,包括价值主张、价值创造与传递模式、价值获取这3个顶层要素及其子要素;大数据会渗透到企业经营管理的方方面面,为企业进行产品客户群精准细分、服务创新、流程创新、收益模式创新、价值网络重构提供重要手段。
Based on the three-dimensional structure of business model, this paper constructs a business model innovation analysis framework based on big data, and studies the internal mechanism of how big data affect the innovation of business model. The conclusion of the study shows that big data discovery value, provides a new perspective and way to create val- ue for the enterprise, big data has become an important point of enterprise business model innovation：impact of big data on business model innovation is reflected in the elements of business model, including value proposition, value creation and delivery mode, get the three a top-level elements and sub elements; big data will penetrate into every aspect of business management, which provides an important means for the enterprise customer segmentation, product precision service innovation, process innovation, profit model innovation, value network reconstruction.
作者
易加斌
徐迪
Yi Jiabin;Xu Di(Management School, Harbin University of Commerce;Bost Doctoral Research Station of Business Administration, Harbin University of Commerce, Harbin 150028, China)
出处
《科技进步与对策》
CSSCI
北大核心
2018年第3期15-21,共7页
Science & Technology Progress and Policy
基金
国家自然科学基金项目(71371061)
教育部人文社会科学基金项目(15YJC630015)
黑龙江省哲学社会科学规划项目(14E011
16GLB09)
黑龙江省博士后经费资助项目(LBH-Z15113)
黑龙江省教育厅人文社会科学青年博士项目(1254b006)
哈尔滨商业大学学科项目(hx2016001)
哈尔滨商业大学博士科研启动项目(13DW006)
关键词
大数据
商业模式创新
影响机理
Big Data
Business Model Innovation
Influence Mechanism
