摘要
网络新媒体重构了人类关于时间与空间的概念,颠覆了新闻传播学的既定秩序,一度高效运行的主流意识形态新闻学陷入了"形塑力"弱化的困境,不仅遭遇了多元意识形态"众声喧哗"的合围,而且遭遇了传统媒体与新媒体"合谋"的争权。主流意识形态新闻学原本通过主导意见市场而建构的"主流共识"遭遇"社会共识"危机。然而,面向已从"沉默大多数"走向"众声喧哗"的受众,主流意识形态新闻学如何提升"形塑力"?这不仅要着力于新闻传播学维度的方法论调适,还要着力于政治学维度的社会学建构与意识形态话语创新。前者为"用",后者为"体",只有"体""用"互构,才能突破多元意识形态的合围,再度聚拢人气,重构传媒权力的新格局。
New online media redefine human concept of time and space, and subvert the established order of journalism and communication. Once highly efficient main stream ideology journalism has to face its weakening ＂shaping force＂. It is not only surrounded by clamorous diverse ideology, but also encounters a race for power conspired by traditional media and new media. The once ＂main stream consensus＂ built upon the monopoly of opinion market by the main stream ideology journalism encounters the crisis of ＂social consensus＂. However, for the audience who have changed from ＂the silent majority＂ to ＂a clamorous crowd＂, to enhance its ＂shaping power＂, the main stream ideology journalism needs to not only focus on the methodological adaptation of the dimension of journalism and communication, but also focus on the sociological construction of political dimension and the innovation of ideological discourse. We need to take the former for ＂practical application＂ while the latter as ＂basis＂. Only with the integration of both can the main stream ideology journalism break through diverse ideology and recapture audience and reconstruct the new scenario of media power.
出处
《深圳大学学报（人文社会科学版）》
CSSCI
北大核心
2018年第1期103-110,共8页
Journal of Shenzhen University：Humanities & Social Sciences
基金
国家社会科学基金项目"新媒体时代主流媒体新闻学提升影响力研究"(15BXW004)
关键词
新媒体时代
主流意识形态新闻学
形塑力
弱化
权力分权
new media era
mainstream ideological journalism
shaping force
weakening
decentralization
