摘要
云南省瑞丽市作为我国面向南亚、东南亚对外开放的"金大门",旅游资源丰富但现有旅游开发模式已不能满足更多游客需求。围绕瑞丽市旅游开发存在的问题,应用ASEB栅格分析方法,将传统旅游开发SWOT分析法四种因素与活动、环境、体验、收益四方面进行结合分析并找出存在问题,提出如下解决对策:整合旅游资源,构建旅游产品谱系;创新旅游模式,进行体验式旅游开发;加强区域合作、丰富旅游产品内容;凝练旅游项目、实现产业融合发展;完善旅游设施,开展智慧旅游工程;明确区域定位,促进旅游全域发展。
As the ―golden gate‖ of China opening to South Asia and Southeast Asia, Ruili in Yunnan province has rich tourism resources but its development mode cannot meet the demands of visitors. Aiming at the existing problems of tourism in Ruili, this paper applies ASEB grid analysis to combine the four factors of SWOT analysis with activities, environment, experiences and benefits to analyze and find the problems, and proposes solutions, including integrating the tourism resources, constructing the tourist products spectrum, innovating the tourism mode, developing the experiential tourism, strengthening the regional cooperation, enriching the tourist products content, refining tourism projects, realizing the industry integrative development, perfecting the tourism facilities, developing smart tourist programs, and identifying its localization to promote the tourism development of the whole city.
作者
蔡瀚赓
明庆忠
吴建丽
韩璐
CAI Han-geng;MING Qing-zhong;WU Jian-li;HAN lu(Yunnan Normal University Kunming,Yunnan 650050,China;Yunnan University of Finance and Economics,Kunming,Yunnan 650221,China)
出处
《邢台职业技术学院学报》
2017年第6期75-81,共7页
Journal of Xingtai Polytechnic College
基金
国家自然科学基金--"西南陆疆边境跨境旅游发展空间格局
机制及模式研究"
项目编号:41671147
国家自然科学基金--"边疆山区交通与旅游空间结构耦合及关联机制研究"
项目编号:41361037
云南省旅游产业研究基地重点项目--"云南旅游发展空间演化与发展模式研究"
项目编号:JD2014ZD10
关键词
ASEB栅格分析法
开发对策
瑞丽市
ASEB grid analysis method
the development countermeasures
Ruili
