摘要
目的面对当代中国社会大转型期的农村问题,探索设计在促进乡村振兴中的社会价值,以及乡村振兴设计的原则与方法。方法从基于乡村手工艺的文创产品设计、乡村土特产品牌设计、乡村生态旅游品牌设计3个方面,分析笔者参与的实证案例"新通道"设计与社会创新项目。结论在乡村振兴过程中,设计可以起到核心驱动作用;设计师必须立足于本地社区资源与文化,同时保持开放式协同创新思维,整合各方力量与资源,实现乡村的文化保存与产业振兴。
It aims to explore the principles and methods of design for rural development in this period of dramatic social transition in China.From the following three aspects of cultural product design based on rural crafts,rural specialty brand design and Eco-tourism brand design,it analyzes the case of New Channel design and social innovation project.In the process of rural revitalization,design can play a core driving role; designers should utilize indigenous resources and culture,while maintaining open collaborative innovative thinking,integrating all forces and resources to achieve the goal of preserving rural culture and revitalizing local industry.
出处
《包装工程》
CAS
北大核心
2018年第2期95-101,共7页
Packaging Engineering
基金
湖南省科技计划社会发展领域重点研发项目(2016SK2012)
湖南省教育科学"十三五"规划课题<大湘西文创产业参与式教育扶贫模式研究>(XJK016QTW001)
关键词
乡村振兴设计
乡村社区
开放式创新
社会创新
协同创新
design for rural development
rural community
open innovation
social innovation
co-creation
