摘要
出版产业融合创新是我国现代出版产业发展的重要路径,而价值创造是出版产业融合的动力源泉。文章分析了我国供给侧改革背景下出版产业融合创新的内在机理,从微观、中观和宏观三个层面阐述了出版产业融合创新的价值创造过程,并对我国现代出版产业融合创新的路径提供了建议和对策。
Publishing industry integration is the important path of the development of modern publishing industry in China, and value creation is the driving force of the integration of publishing industry. This paper analyzes the inherent mechanism of integration of publishing innovation under the background of supply side reform in China, and expounds the value creation process of fusion and innovation of publishing industry from the micro, middle and macro levels, and finally, provides suggestions and countermeasures on the path of integration of publishing innovation.
出处
《出版科学》
CSSCI
北大核心
2018年第1期56-59,共4页
Publishing Journal
基金
2016年度安徽高校人文社会科学研究重点项目"安徽省文化产业融合机理与实现路径研究"(SK2016A0580)
关键词
出版产业融合
融合创新
内在机理
价值创造
Publishing industry integration Integration and innovation Internal mechanism Value creation
