摘要
本文针对由单一制造商和单一零售商组成的双渠道供应链,考虑供应链中成员的利他行为偏好,建立了相应的供应链决策模型。通过数理模型推导和数值分析发现:制造商和零售商的利他偏好系数满足一定条件时才能促进双方合作;批发价格、零售价格会随着制造商利他偏好程度的增加而下降,随着零售商利他偏好程度的增加而提高,网络直销价格则不会受影响;制造商、零售商的利他偏好会提高对方利润,降低自身利润,且能增加双方的效用;占主体地位的制造商的利他偏好对提高供应链效率起决定作用。
Regarding the dual-channel supply chain composed of the main manufacturers and a singles retailer,this paper establishes the decision-making model with the consideration of the altruistic behavior preference of the manufacturer and retailer.Then some conclusions can be got by the mathematical model derivation and numerical analysis.Firstly,manufacturer and retailer can reach cooperation only when the altruistic preference coefficients meet certain conditions.Secondly,the wholesale price and retail price will decline with the increase of the manufacturer's altruistic preference and increase with the increase of the retailer's altruistic preference,while the network direct selling price will not be affected.Thirdly,the altruistic preference of manufacturer and retailer will increase the profit of the opposite side and reduce their own profit,but the utility of both sides can be improved.Finally,the altruistic preference of the manufacturer plays a decisive role in improving the efficiency of the supply chain.
出处
《工业技术经济》
CSSCI
北大核心
2018年第2期91-98,共8页
Journal of Industrial Technological Economics
关键词
利他偏好
双渠道供应链
定价决策
供应链效率
集中决策模型
分散决策模型
altruistic preferences
dual-channel supply chain
pricing decision
supply chain efficiency
centralized decision model
decentralized decision model
