摘要
在公益旅游成为一种时尚旅游,红色旅游面临转型升级的同时,红色景区有必要考虑将公益旅游注入红色旅游范围内,开发新的产品类型,从而增进红色景区的持久吸引力。在总结归纳国内外相关研究文献中关于公益旅游产品开发经验的基础上,结合井冈山区域公益旅游发展的阶段性,探索了公益旅游产品的"政府+"、"高校+"、"旅游社+"、"非营利组织+"等开发模式。通过调研井冈山区域存在的社会发展问题,了解其公益项目需求,结合区域旅游资源特色,提出可开发关爱儿童类、扶贫脱困类、环境保护类、文化传承类、项目研究类等专项公益旅游产品。
As presently voluntourism makes a fashion and urges red tourism upgrading, red tourist resorts need to take in voluntourism as a new type and develop new products that enhances sustainable attraction of the resorts. Based on reviews of literature on voluntourist product development and the status quo of the new tourism type in Jinggangshan,we explored possible mode of ＂ government＋＂ , ＂ college＋＂ and ＂ non-for- profit organization ＋ ＂ tourism development. Through surveying the social development questions in Jinggangshan region and analyzing local public welfare needs and tourist advantages, we proposed to develop voluntourist products centered at child -care, poverty -alleviation, environmental protection, cultural inheritance and project studies.
出处
《井冈山大学学报（社会科学版）》
2017年第5期17-25,共9页
Journal of Jinggangshan University(Social Sciences)
基金
教育部人文社科重点研究基地项目“红色文化资源与红色旅游发展方式创新研究”(项目编号:15JJD770029)
关键词
红色景区
公益旅游产品
井冈山区域
red tourist resort
voluntourist products
Jinggangshan region
