摘要
黔东南地区靛蓝侗布染制技艺有着古老的历史。本文以黔东南地区靛蓝侗布染制技艺作为切入点,从侗布染制技艺的生态理念出发,重点论述了品牌战略在侗布传承与黔东南旅游业结合的方法。首先是要注重品牌设计,围绕原料布开发衍生品。其次将旅游与侗布染制相结合,注重体验式生态旅游,最后积极利用新媒体及自媒体进行宣传,注重用户体验。
Indigo-Dong of Southeast Guizhou area cloth dyeing technology with ancient history.Based on Indigo Dong of Southeast Guizhou area cloth dyeing techniques as a starting point, from Dong craft of cloth dyed with eco concept, focuses on the brand strategy in Dong transmission and method of Southeast Guizhou tourism.
出处
《上海工艺美术》
2017年第4期95-97,共3页
Shanghai Arts & Crafts
