摘要
目的伴随着中国消费市场出现的礼品包装过度的现象,目前消费者越来越难购买到简单合理的节庆礼品包装。对此引发了对绿色理念和节庆礼品包装设计关系的思考。方法从中国传统文化和原始包装形式获得的灵感来源,用现代绿色包装理念的角度重新思考节庆礼品包装设计。本文通过对月饼包装再设计的案例分析,将现代设计要求与传统包装形式的优点相结合,设计重点从强烈的视觉效果和夸张的外观上转移到包装的文化传承和功能结构上。因此,本文旨在包装设计在礼品性特征和绿色理念下的设计新思考,趋于简单合理的节庆礼品包装设计更能达到节约资源,环境友好的目的。
With the excessive gift packaging in Chinese consumer market, it is increasingly diffcult for consumers to buy reasonable festive gift packaging. This has led to a thinking about the relationship between green concept and festive gift packaging design. From the source of traditional Chinese culture and original packaging, the design of festive gift packaging is reconsidered in the perspective of modern green packaging philosophy. This paper combined with the modern design requirements and the advantages of traditional packaging form through to the moon cake packaging design case, which focus on the change from strong visual effect and exaggerated appearance to the cultural inheritance and function of packaging structure. Therefore, the purpose of this paper is to give a new thinking from characteristics of gift packaging design and the design in the green concept, and tend to more simple and reasonable festive gift packaging design that can save more resources and be environmental friendly.
出处
《绿色包装》
2017年第12期54-58,共5页
Green Packaging
关键词
绿色理念
过度包装
节庆礼品包装
月饼
green concept
excessive packaging
festive gift packaging
the moon cake
