摘要
文章在产品需求函数中引入"生产商为了提升需求和利润而对每单位的产品所付出的服务成本"这一变量,对比研究了分散决策和集中决策下的博弈模型,并分析了生产商和零售商在分散决策和集中决策时的售后服务成本和零售价格的差异。研究表明集中决策下能够提高产品的售后服务成本、降低产品的零售价格以及提高销售量,最终生产商和零售商通过合作获得了更多的利润。算例分析结果表明结论的正确性。
In this paper, the product demand function by adding“the manufacturer in order to enhance demand and profits foreach unit of the product to pay the cost of service”this variable,and compares the buyer＇s stackelberg game model, the seller＇sstackelberg game model and the game model under the centralized decision-making, and analyzes the difference between the after-sales service cost and the retail price of the manufacturer and the retailer in the decentralized decision-making and centralized decision-making. Research shows that the centralized decision-making can improve the after-sales service cost of the product, reduce the retail price of the product and increase the sales volume, and finally the manufacturer and the retailer get theconclusion of the profit through the cooperation. The results of the case study show the correctness of the conclusion.
出处
《物流科技》
2018年第1期139-142,共4页
Logistics Sci-Tech
关键词
供应链
博弈
集中决策
分散决策
服务成本
supply chain
game
centralized decision making
decentralized decision making
service cost
