摘要
本文在企业价值管理理论的基础上探讨了企业价值、商业模式与企业价值评估方法之间的关系,将商业模式图谱与企业价值评估方法图谱相结合,分析了四种商业模式的价值创造过程,形成了商业模式与企业价值评估方法的匹配关系:采用平台型商业模式的企业应采用市场法进行价值评估,采用聚焦型和集成型商业模式的企业应采用收益法进行价值评估,采用全能型商业模式的企业应采用成本法进行价值评估。综合以上研究,提出以下管理建议:首先,企业应该选择符合自身发展需要的商业模式以提升企业价值;其次,在选定合适商业模式的同时,还需采取合适的企业价值评估方法。
Based on corporate value management theory, this paper discusses the relationship among corporate value, business model and corporate value evaluation method. This paper analyzes the ways to create the value of the four business models by combining the business model and the corporate value evaluation method, and forms the matching relationship between the business model and the corporate value evaluation method： the platform type business model matches market method, focus and integrated types match earning method, and all-round type matches cost method. Finally, this paper summarizes the research. Based on the above research, the following suggestions are put forward in this paper： firstly, enterprises should choose business model that suits own needs to enhance corporate value; secondly, enterprises should select the appropriate corporate value evaluation method with appropriate business model.
出处
《企业经济》
CSSCI
北大核心
2017年第12期77-83,共7页
Enterprise Economy
基金
新疆生产建设兵团社会科学基金项目"兵团中小企业商业模式创新研究"(项目编号:16YB10)
关键词
商业模式
企业价值管理
企业价值评估方法
business model
corporate value management
corporate value evaluation method
