摘要
本研究通过面向全国的性别比例和年龄比例的配比调查了1517个样本,发现用户的微博的新闻接收高于微博的新闻分享,而微博的新闻分享又高于微博的新闻评论,同样微信的情况也是一样。而无论是微博的新闻接收,新闻分享,新闻评论,都要低于同一类型的微信的新闻接收,新闻分享,新闻评论。本研究发现在控制了其他变量之后,用户对于微博的新闻的接收、分享、评论与关注新闻机构微博与否,关注政府机构微博与否成正相关,微信新闻接收、分享、评论也与订阅新闻类的公众账号与否,订阅政务微信类的公众账号与否成正相关。研究还发现在各种新闻使用中大力推广传媒、政府的微博,或者新闻类或政务微信的公众账号是用户使用的关键。本研究对于我们理解在社会化媒体中用户的新闻接收、分享和评论的状况和影响因素有促进作用,为未来对社会化媒体的用户新闻使用提供了一个中国版的调研实证材料。
This study surveyed 1517 samples according to the gender and age of the proportion of the country and found that the reception of the micro blog news is more than the share of news,and the news share is more than the news comment. And it is also the case with WeChat news. This study,with other variables controlled,found that micro blog news is less than WeChat news in terms of reception,share and comment. It was also found in the study that the reception,share and comment of micro blog news is correlated with the fact whether the users follow the micro blog of news institutions and government,and so does that of WeChat. It also found news issued through promoting public media or the government' s micro blog,and WeChat public account of news type or government are key to use the news. This study is beneficial for learning about the reception,share and comment of social media news as well as the influencing factors and offers a Chinese version of the empirical research material for future use of social media.
出处
《安徽电气工程职业技术学院学报》
2017年第4期1-10,共10页
Journal of Anhui Electrical Engineering Professional Technique College
基金
2017年国家社科基金后期资助项目
项目名称是"社会心态与舆论的现状及关系的理论和实证研究"(项目编号:17FXW009)
2016年度教育部人文社会科学研究规划基金项目("基于大数据的社会心态与舆论研究"
项目编号:16YJA860001)
2017年度广州市哲学社会科学发展"十三五"规划课题(项目名称<习近平网络安全观与广州社会舆情引导研究>
项目编号:2017GZMZYB19)
关键词
微博
微信
新闻接收
新闻分享
新闻评论
Microblog
WeChat
reception of news
share of news
comment on news
