摘要
当前银行经营面临新的机遇与挑战,零售业务以其低资产轻资本特性,将成为银行,尤其是城商行主要的利润来源。采用SWOT模型分析城商行发展零售业务的优劣势,并在借鉴国内外银行零售业务先进经验的基础上,从组织架构、零售渠道等视角提出城商行提升零售业务的对策建议。
Presently, the banking industry is facing new opportunities and challenges. Retail banking, with the characteristics of light assets and capital , will become a major source of profits for banks, especially for city commercial bank. SWOT model was used to analyze the retail banking advantages and disadvantages of city commercial banks. On the basis of advanced experience from domestic and foreign retail banking, puts forward Some countermeasures and suggestions, which from the perspective of organizational structure and retail channels ,were advised to enhance retail banking of city commercial banks.
出处
《未来与发展》
2017年第12期97-101,共5页
Future and Development
关键词
城商行
零售业务
SWOT
city commercial bank, retail banking, SWOT
