摘要
侗族戏剧艺术是国家级非物质文化遗产,是侗族人的重要文化符码之一,在文化产业发展中必须突破壁垒才能让更多的人所欣赏。文章认为侗族戏剧艺术的发展与产业化道路上存在着壁垒,包括形式上的壁垒,理解上的壁垒,语言上的壁垒。侗族戏剧艺术在文化产业发展中如何突破壁垒有两点可行性:市场化使戏剧充满活力;文化繁荣时期为侗族戏剧的文化市场创造新空间。提出了四项措施:厘清侗戏文化符号的内涵;探索侗戏普通话的演出形式;建立和培育侗戏文化产业的目标市场;开拓创新,刺激潜在消费需求。
Dong Drama art is a national intangible cultural heritage, which is one of the importantcultural codes of the Dong people. It is necessary to break through barriers in the development of culturalindustry to make more people appreciate it. The paper argues that there are barriers in the development andindustrialization of the art of dong opera,for instance ,the formal barriers, the understanding of the barrier, thelanguage barrier. The article argues that there are two possible ways to break through barriers in thedevelopment of dong＇s drama art and cultural industry. The cultural boom period created new space for thecultural market of the Dong operas. The article puts forward four countermeasures： To clarify the connotationof the cultural symbol of dong opera; Explore the performances of local Mandarin in Dong operas; Establishand cultivate the target market of the Dong opera culture industry; Develop innovation and stimulate potentialconsumer demand.
出处
《民族艺林》
2017年第4期82-87,共6页
Journal of Ethnic Art
基金
2013年度国家哲学社会科学基金项目"侗族戏剧文化及其文化生态的保护与发展研究"(项目编号:13BMZ065)阶段性成果
关键词
侗族戏剧
文化产业
突破壁垒
Dong drama
cultural industry
break through the barriers
