摘要
媒介时代的文化艺术生产渐渐形成了一种以文学形象为根源性、共同性因素的相关艺术文本的生产模式,即文学形象在异质媒介中的增殖模式。指出孙悟空形象除了在文学、影视、戏曲、游戏等作品文本的多重媒介中增殖,还作为文化形象、商业形象或娱乐形象出现在文化产品、旅游产品或游乐产品中。文学形象的增殖是文学艺术作品生产的内驱力,促使文学形象增殖的原因包括媒介伸手、形象长腿和经济效益的驱动。
The production of culture and art in the media age has gradually formed a kind of production mode, which is based on the literature image as the source and the common factor. The mode is reproduction of literary images in multiple media, for example, the image of the Monkey King reproduced in multiple media. The image of the Monkey King appeared in the literary text,television, films, opera and other works, and also appeared in the cultural products and tourism products or recreation products as a cultural, business and entertainment image. The reproduction of literary image is the internal driving force of literary production. The reasons of reproduction of literary image lie in media,image and economic benefits.
出处
《广东海洋大学学报》
CAS
2017年第5期91-96,共6页
Journal of Guangdong Ocean University
关键词
媒介
文学形象
形象增殖
艺术生产
文本
literary image
media
image reproduction
art production
text
