1Huang Z M,Li S X. Cooperative advertising modelsin manufacturer-retailer supply chains : A gametheory approach [J], European Journal of OperationalResearch, 2001, 135(3) : 527-544. 被引量：1
2Yue j F,Austin J, Wang M. Coordination ofcooperative advertising in a two-level supply chainwhen manufacturer offers discount [J]. EuropeanJournal of Operational Research, 2006,168(1): 65-85. 被引量：1
3Wang Shendong, Zhou Yongwu,Wang J unping.Coordinating ordering, pricing and advertisingpolicies for a supply chain with random demand andtwo production modes [J]. International Journal ofProduction Economics, 2010,126(2) : 168-180. 被引量：1
4Jirgensen S, Taboubi S, Zaccour G. Cooperativeadvertising in a marketing channel [J], Journal ofOptimization Theory and Applications, 2001,110(1): 145-158. 被引量：1
5Salma K, Guiomar M H. A dynamic model foradvertising and pricing competition between nationaland store brands [J]. European Journal of OperationalResearch,2009. 193(2) : 451-467. 被引量：1
6He X, Prasad A,Sethi S. Cooperative advertisingand pricing in a dynamic stochastic supply chain:feedback Stackelberg strategies [J]. Production andOperations Management,2009,18(1) : 78-94. 被引量：1
7Yu Gang Huang G, Liang Liang. Stackelberg Game-theoretic model for optimizing advertising, pricingand inventory policies in vendor managed inventory(VMI) production supply chains [J], ComputersIndustrial Engineering,2009,57(1):368-382. 被引量：1
8Xie Jinxing, wei J C. Coordinating advertising andpricing in a manufacturer-retailer channel [J].European Journal of Operational Research, 2009,197:785-791. 被引量：1
9Szmerekovsky J G, Zhang Jiang. Pricing and two-tieradvertising with one manufacturer and one retailer[J]. European Journal of Operational Research,2009,192;904-917. 被引量：1
