摘要
"融媒体"时期高校宣传思想工作面临更加复杂的环境,只有进行全面创新才能应对新的挑战,增强实效性。理念创新是基础,应增强阵地意识,树立大宣传观;应增强服务意识,坚持人民性原则;应增强融合意识,实现多种媒体融合发展。方式方法的创新是关键,应把握正确的舆论导向,坚持正面宣传为主;应把握好时度效,增强说服力、亲和力和感染力。机制创新是保障,应构建领导与督查机制,完善激励与驱动机制,构建舆情预警、防范、研判和反馈机制,完善学习与培训机制。
Development of integrative media has inevitably complicated the ideological instruction in university. Overall innovation is the best to address this challenge. Firstly, greater importance shall be attached to awareness-strengthening in terms of stance, publicity, service, human-basedness, and multiple media integration. Secondly, fresh approaches shall be invented to publicize the good to the audiences in an appropriate manner so that desired effects as persuasiveness, acceptability, and infection could be achieved. Finally, innovative measures shall also be taken to erect mechanisms responsible for tasks like supervision and monitor, impetus and motivation, warning, prevention, judgment and reaction, and learning and training and so on.
出处
《广州广播电视大学学报》
2017年第5期42-46,共5页
Journal of Guangzhou Open University
基金
2016年泉州市社科规划项目"‘融媒体’时期高校宣传思想工作创新研究"(项目编号:2016H14)
关键词
融媒体
高校
宣传思想工作
创新
integrative media
university
ideological instruction
innovation
