摘要
市场营销是一门科学性和实用性并重的学科。在众多教学方法当中,问题教学法可以将问题贯穿于整个教学过程中,并通过理论与实践相结合的方式,激发学生自主学习的主动性与积极性。该文对市场营销学中问题教学的具体实施方法进行了研究,对问题教学法的不足之处进行探讨和完善,为市场营销学课堂教学以及促进问题教学法的发展提供了一定的理论依据。
Marketing management is a subject of both scientificity and practicality. Among the numerous teaching methods,problem-based teaching methods made the problems go through the whole teaching process, and by the connecting boththeoretic knowledge and practice, the students’ initiative and enthusiasm are aroused. This article researches on the specificimplementation of problem-teaching in marketing management and tries to perfect the shortcomings of problem-basedteaching methods, finally providing certain theoretic bases for making marketing classroom teaching complete and promotingthe development of problem-based teaching methods.
出处
《集宁师范学院学报》
2017年第6期101-103,共3页
Journal of Jining Normal University
基金
汪朝洋主持的安徽省高等学校质量工程项目"精品资源共享课经济学基础"(2012gxk176)
安徽省级质量工程项目"市场营销专业校企合作实践教育基地"(2014sjjd056)阶段性研究成果
关键词
教学方法
问题教学法
市场营销学
高职
Teaching method
problem-based teaching methods
marketing
vocational colleges
