摘要
体验经济时代背景下,旅游产品的体验化开发成为趋势.游客已不满足于以资源为导向、停留在表层开发、缺乏文化内涵的粗放型观光旅游方式,而是追求一种能深入参与其中、文化体验独一无二、注重情感需求满足的强吸引、深层次、高品位的复合型文化旅游产品.文章以华东旅游线上的无锡灵山小镇——拈花湾这一禅意文化旅游产品为样本,探索当下文化旅游产品的分类、开发原则、开发步骤及发展方向.
Under the background of experience economy era, the experience of tourism product development be-comes a trend. Visitors are not satisfied with extensive form tourism any more which emphasizes resources, stays on the surface development and is lack of cultural connotation. Instead, tourists are pursuing compound culture - ori-ented tourism product by which tourists can deeply take part in and can have their own affection need. We take the Zen cultural tourism products from Nianhua Bay, Lingshan Town, Wuxi City as an example to explore contemporary cultural tourism product,s classification, development principles, development steps and development direction.
作者
刘晴
LIU Qing(College of Culture and Creativity, Wuxi Vocational College of Science and Technology, Wuxi 214000, China)
出处
《湖北文理学院学报》
2017年第11期17-22,共6页
Journal of Hubei University of Arts and Science
基金
无锡科技职业学院共推互聘基金项目(RG15020)
关键词
文化旅游
体验经济
旅游产品
无锡
cultural tourism
experience economy
tourism products
Wuxi City
