摘要
对于我国的传媒企业来讲,由于其所独有的产业属性和政治属性,企业社会责任报告的编制逐渐成为维护企业良好形象的一种途径。因此,本文首先对传媒企业社会责任做了简要总结概括。以博瑞传播为例,从文化娱乐行业社会责任报告编制准则和责任指标两个方面,对其出具的社会责任报告进行了评估,最后对博瑞传播等传媒企业社会责任的有效履行提出了建议。
For media enterprises in our country, they have their own unique industrial attributes and political attributes, and the organization of corporates＇ social responsibility report has gradually become a way to maintain a good image of the enterprise. Therefore, this paper summarizes the corporates＇ social responsibility of media enterprises firstly. Taking the B-ray Media Co.Ltd as an example, this paper evaluates the social responsibility report from the organization standards and the responsibility index of cultural and entertainment industry. Finally, this paper puts forward some suggestions on the effective performance of the social responsibility of the media enterprises.
出处
《北京印刷学院学报》
2017年第6期11-14,共4页
Journal of Beijing Institute of Graphic Communication
关键词
社会责任报告
传媒企业社会责任
政治属性
责任指标
social responsibility report
media corporates ＇ social responsibility
political attribute
responsibility index
