摘要
基于灰色关联分析方法,对安徽省体育产业与文化产业、旅游产业的融合发展进行了综合评价,研究发现:安徽省体育产业与文化产业的灰色关联度较高,与旅游产业的关联度一般;安徽省体育文化信息传输、体育新闻出版及发行等产业发展乏善可陈;安徽省近几年体育旅游业取得了长足的进步,但仍需改善;体育俱乐部的发展能在一定程度上丰富体育文化市场,带动体育旅游发展.并给出了设立安徽电视台体育休闲频道、大力发展"互联网+"体育、完善体育产业结构布局、塑造安徽体育旅游大品牌、进一步支持建立青少年体育俱乐部等建议,旨在对政府或企业了解产业发展动态,制定企业发展战略提供一定参考.
Based on the grey relational analysis method, a comprehensive evaluation of the convergence of sports industry, culture industry and tourism industry in Anhui Province is given. T h e research findings are as follows. The grey relational degree of sports industry and culture industry in Anhui Province is higher with the degree of sports industry and tourism industry lower. The industry of Anhui Province such asthe information transmission of sports culture and the press and publication of sports develops slowly. The sports tourism indus-try in Anhui Province has made great progress in recent years but it still needs to be improved. Toa certain ex-tent, the development of sports clubs can enrich the sports culture market and promote the development of sports tourism industry. The following suggestions are put forward ： setting up An hui TV Sports Entertainment channel,developing the industry of uInternet plus sports” rapidly, perfecting the structural layout of sports in-dustry, shaping the big brand of Anhui Province7s sports tourism, and supporting the establishment of youth sports club further,etc. so as to provide some reference for the government or enterprises knowing the develop-ment trend of industry and drawing u p the development strategy of enterprise.
出处
《鲁东大学学报（自然科学版）》
2017年第4期379-384,共6页
Journal of Ludong University:Natural Science Edition
基金
安徽省教育厅人文社会科学研究重点项目(SK2015A525)
关键词
产业融合
体育产业
文化产业
旅游产业
industry convergence
sports industry
culture industry
tourism industry
