摘要
为了解桂林城市文化地标的公众辨识程度,根据桂林市文化局发布的《桂林文化地标》,请有关专家运用德尔菲法帮助选出20个。通过发放230份问卷,在确定可信度的基础上,对数据进行综合分析,得出象鼻山、独秀峰、靖江王府3个文化地标公众辨识度最高。从文化地标的内涵、性质、特征等方面,深入探讨公众辨识度最高的3个文化地标的原因,从而认识到只有提高城市文化地标公众辨识度,才能让城市文化地标为公众认可,真正融入公众生活。
In order to know the degree of public recognition of Guilin 's city culture landmark,we invited related experts using the method of Delphi to choose 20 as examples according to the Guilin culture landmark which was issued by Guilin culture bureau.On the basis of confirming the reliability of 230 questionnaires,through the comprehensive analysis of the data,we concluded that Elephant Trunk Hill,Duxiu Peak and Ming Prince Mansion got the highest public recognition among Guilin 's cultural landmarks.This article deeply discussed the three reasons why the three culture landmarks got the highest public recognition from the aspect of the connotation,nature,characteristics of cultural landmarks,thus we can realize that the improving of city cultural landmark 's public identification is the foundation of making the public recognize the city cultural landmark,and really integrate into public life.
关键词
城市文化地标
辨识度
桂林
urban cultural landmarks
identification degree
guilin
