摘要
目前,中国电视民生新闻同质化现象严重,其发展走到了瓶颈期。如何在纷繁的电视民生新闻中打造特色品牌,树立竞争优势,形成规模和影响力,显得尤为重要。随着电视节目形态的进步变迁、受众习惯喜好的形成与变化、传播技术的不断升级,存在于电视与受众之间的"惯习"要素逐渐浮出,并影响着电视节目形态的整体演进态势。电视新闻工作者有必要从理性诉求、文化内涵、开放性、新技术运用等4个方面提出发展策略,以期对当前中国电视民生新闻节目的发展提供启示。
At present,the development of China＇s television people＇s livelihood news has been seriously homogeneous phenomenon,the development of the bottleneck period. How to build the characteristic brand in the numerous TV people＇s livelihood news,establish the competitive advantage,form the scale influence,and appears especially important. With the development of TV programs,the formation and change of the habits and preferences of the audience,the constant escalation of the communication technology,the ＂habitual learning＂factor between TV and audience gradually emerges,and influences the overall evolution of TV program form. It is necessary for TV journalists to put forward development strategies from four aspects,such as rational appeal,cultural connotation,openness and new technology application,which can provide enlightenment for the development of China＇s TV news programs.
出处
《南昌航空大学学报（社会科学版）》
2017年第3期119-124,共6页
Journal of Nanchang Hangkong University(Social Sciences)
关键词
民生新闻
理性
文化
开放性
新技术
people＇ s livelihood news
rationality
culture
openness
new technology
