摘要
文章聚焦于互联网背景下,垂直电商企业价值创造的实现机制,基于服务主导逻辑的视角,采取单案例研究方法,通过对垂直于美妆市场的电商企业——美啦的价值共创活动研究,总结其成功经验,挖掘出垂直电商企业实现价值共创的构念及维度。研究表明,供应商与企业间的互动、消费者与企业间的互动、消费者与消费者间的互动是垂直电商企业整合资源、协同创新和共创价值的基础。消费者与消费者间的互动在价值共创活动中的作用越来越突显。研究还发现,在共享经济时代,关键意见领袖对于消费者价值的选择和创造具有重要的导向作用。
Concentrating on the profit mechanism of vertical business within the background of internet development,this paper investigates the value co-creation mechanism of Meila—a representative company of the vertical beauty E-industry from the perspective of service dominant logic,intending to examine the concept and dimensions of value co-creation of vertical E-businesses by drawing from Meila＇s success.The results show that interactions between suppliers and vertical E-businesses,customers and vertical E-businesses,and among customers are the basis for the vertical E-businesses to integrate resources,jointly innovate and create profits.It has become more evident that interactions among customers contribute to value creation.The research has also discovered that key opinion leaders are playing aguiding role in customers＇ value choice and creation in the era of sharing economy.
出处
《大连理工大学学报（社会科学版）》
CSSCI
2017年第4期64-73,共10页
Journal of Dalian University of Technology(Social Sciences)
基金
国家自然科学基金项目:"本土化需求驱动企业破坏性创新的机制研究"(71472015)
中央高校基本科研业务费专项资金项目:"品牌虚拟社区顾客契合对价值共创的影响机理研究"(217ZY65)
关键词
服务主导逻辑
价值共创
垂直电商
C2C
关键意见领袖
service dominant logic
value co-creation
vertical E-business
customer to customer
key opinion leader
