摘要
为了探明小微企业采取生态研发策略给其竞争所带来的影响,本文构建了生态型小微企业与非生态型小微企业竞争模型,通过采用博弈论方法对两者的竞争问题展开研究,从研究结果来看,生态型小微企业产品价格往往会高于非生态型小微企业,且在两小微企业竞争的过程中,随着产品低碳度的增加,生态型小微企业利润先增加后减少,非生态型小微企业利润有所增加,所以,从两者的竞争来看,小微企业采取生态研发策略可能有利也可能不利,而从两小微企业生产成本差距变化影响来看,其差距的缩小对采取生态研发策略的小微企业竞争更有利。
in order to study the impact of small and micro businesses＇ ecological development strategy on the competition, this paper constructs the competition model for ecological and non ecological small and micro businesses, by using the method of game theory of competition for both types. The study results indicate that the product prices of ecological small and micro businesses tend to be higher than non ecological small and micro businesses, and in the competition process of the two kinds of small and micro businesses, with the increase of the product of low carbon, the ecological small and micro businesses profit increased first and then decreased, while the non ecological small and micro businesses profit increased. Therefore, from the point of view of competition, small and micro businesses taking ecological development strategy may be beneficial or be adverse. From the impact of production cost gap change of the two small and micro enterprises, the narrowing of the gap will be more favorable to the businesses that take ecological development strategy.
作者
吴光华
舒斯亮
Wu Guanghua Shu Siliang(Jiangxi Science and Technology Normal University, Nanchang 330013, P. R. China)
出处
《江西科技师范大学学报》
2017年第4期53-58,共6页
Journal of Jiangxi Science & Technology Normal University
基金
2014年江西省社会科学规划项目"基于生态论的小微企业产业集群化发展研究"(项目编号:14YJ19)
关键词
生态论
小微企业
竞争
ecology theory
small and micro enterprises
competition
