摘要
群众文化品牌建设是一项群众文化的系统工程,具有群众化、地域化、长效性的特点。怎样建设真正让群众参与的品牌文化活动,已经成为各地文化部门思考的要点。安岳"百姓大舞台"的搭建与发展,为繁荣农村文化探索了一条新路子,也给群众文化品牌建设提供了一些有益的启示。
The construction of mass culture brand is a systematic project of mass culture. It has the characteristics of mass, regional and long effect. How to build brand culture activities that really involve the masses has become the main point of thinking for local cultural departments. The construction and development of the 'People's Big Stage' in Anyue has explored a new way for the prosperity of rural culture, and also provided some useful inspirations for the construction of the mass culture brand.
出处
《中小企业管理与科技》
2017年第30期92-93,共2页
Management & Technology of SME
关键词
群众文化
品牌建设
启示
mass culture
brand construction
enlightenment
