摘要
随着经济的不断发展,人们越来越热衷休闲旅游,休闲农业就在这种环境下发展起来。休闲旅游是新兴的旅游产业,从兴起、发展到逐步成熟,只经过短短几十年,在快速的发展过程中不可避免地出现了一些问题,需要通过理论研究和正确的引导来解决。休闲农业是一种体验式经济,需要从经济营销的角度来对休闲农业旅游的影响进行深度研究。
With the development of economy, people are becoming more and more interested in leisure tourism, which gives rise to the development of leisure agriculture. Leisure tourism is an emerging tourism industry and only goes through just a few years from the rise, the development to getting gradually mature. In the process of rapid development, there inevitably appear some problems which need to be solved through the theoretical study and the correct guidance. Leisure agriculture is an experiential economy and requires in-depth study on its impact on leisure agriculture tourism from the perspective of economic marketing.
出处
《黑河学院学报》
2017年第9期58-59,共2页
Journal of Heihe University
关键词
休闲农业
体验营销
绩效评价
leisure agriculture
experiential marketing
performance appraisal
