摘要
红色文化是国家文化软实力的重要组成部分。红色文化的传播,是红色文化的传播者利用各种载体、手段、方式对红色文化进行有效的传播的过程。文章以"红色文化"作为研究对象,通过对红色文化的内涵、红色文化的传播价值、红色文化的传播理论认知,探讨红色文化在传播中所存在的问题,并就这些问题,进一步提出红色文化的传播策略。
The Revolutionary Culture of CPC is an important part of national culture. The spread of the culture is the process the culture communication by disseminators of the culture with different media, methods effi- ciently. This article studies the culture in its contents, communicating value, the theoretical findings in cultur- al spread. The problems in the communication are also discussed so as to provide strategies.
出处
《新疆教育学院学报》
2017年第2期86-90,共5页
Journal of Xinjiang Education Institute
关键词
红色文化
社会价值
传播特点
传播策略
revolutionary culture of CPC
communication theory
the features of communication
strategies of communication
