摘要
福建闽南民俗文化动漫产业化进程中存在原真性缺失、间断性传播、弱经济价值等问题,福建应从"传承人""产业""学界"三方发力,实现"保护为主、合理利用、传承发展"的发展目的。为此,应加强闽南民俗文化动漫产业的内在实力,鼓励传承人和企业不断地自主创新,并创新传播方式,打造民俗文化动漫品牌;应加强跨行业合作,重视衍生品市场的开发;应加强科学规范,建立保护和传承闽南民俗文化的长效发展机制、学界和业界的联合监督机制,推动闽南民俗文化动漫产业的健康发展。
Problems of distortion , interruption and low economic value exist in the industrialization of folkanimation in Minnan culture , and their solutions require the joint efforts of the heritage inheritors, industry andacademia for protection , exploitation and development of the cultural heritage. To build the strength of the folkanimation industry in Minnan culture , animation inheritors and enterprises should strive to promote itsproduction and performance innovation for brand folk animation products, cross-industry cooperation andderived-product marketing be encouraged, norms and long-term development mechanism and industry-academiasupervision mechanism for folk animation established to promote the development of folk animation industry inMinnan.
出处
《厦门理工学院学报》
2017年第4期7-11,共5页
Journal of Xiamen University of Technology
基金
厦门理工学院高层次人才项目(YSK15007R)
福建省中青年教师教育科研项目(JA170355)
关键词
福建
闽南民俗文化
动漫产业化
台湾布袋戏偶动画
Fujian
Minnan folk culture
animation industry
TV glove puppet show in Taiwan
