摘要
随着社会经济的发展,计算机水平的迅速提高,"互联网+"商业体系逐步被应用到各个领域。与此同时,被人们愈加重视的体育服务行业,提出了对于是否跟步转型,利用"互联网+"技术实现迅速发展的问题。从体育服务行业现状结构角度出发,总结出行业发展中现存的产品结构不合理、线下体验不满足用户需求、相关支撑政策落实速度过慢问题。并提出了优化体育产品结构,推行O2O发展模式,建立互联网体育服务市场管理制度,加大体育服务行业的优惠政策的建议与建议,为消费者提供了更为便捷的服务,推动了体育服务产业更为高效的运营。
With the development of social economy and the rapid increase of computer level,the ＂Internet ＋ ＂commercial system is gradually applied to various fields. At the same time,people are increasingly concerned about the sports service industry,put forward for the follow-up transformation,the use of＂Internet ＋ ＂technology to achieve rapid development. This paper from the perspective of the current situation of sports service industry,summed up the existing product development in the industry structure is unreasonable,offline experience does not meet the needs of users,the relevant support policy implementation is too slow. And put forward the optimization of sports product structure,the implementation of O2 O development model,the establishment of the Internet sports service market management system,increase the sports service industry preferential policies recommendations and recommendations for consumers to provide a more convenient service to promote the sports service industry More efficient operation.
出处
《广州体育学院学报》
北大核心
2017年第5期36-40,共5页
Journal of Guangzhou Sport University
