摘要
随着旅游业的发展,旅游纪念品的设计越来越受到人们的关注。一件优秀的旅游纪念品,其形象设计关联着当地地域文化元素的提炼,彰显着地域元素的文化内涵,承载着地域文化的信息传播。盐城旅游纪念品设计应该着力挖掘富有地域文化特色的设计元素,以构建旅游城市新形象,使其成为传递旅游城市文化的重要媒介。
With the development of the tourism industry,tourism souvenirs design has attracted more and more attention.One of the best tourist souvenirs,its image design is associated with local refined elements of regional culture,showing the geographical elements of the cultural connotation of regional culture,carrying the information dissemination.Aiming at the design of Yancheng tourism souvenirs,it should be focused on the design elements of regional cultural characteristics,so as to build a new image of tourism city,so that it can become an important medium of tourism city culture.
出处
《淮海工学院学报（人文社会科学版）》
2017年第10期63-65,共3页
Journal of Huaihai Institute of Technology(Humanities & Social Sciences Edition)
基金
江苏省大学生创新创业训练计划指导项目(201610324048X)
关键词
盐城地域文化
旅游纪念品
海盐文化
红色文化
湿地文化
设计
regional culture of Yancheng
tourist souvenirs
sea salt culture
red culture
wetland culture
design
