摘要
近年来,微博已成为高校图书馆提供移动服务的一个重要平台。主要调查分析了安徽大学图书馆官方微博的现状,重点分析了粉丝的构成成分、刷微博的习惯以及对内容的偏好等特性,并在此基础上结合微博发展的最新动态,提出了采取多发博文、选择时间段、充分利用微视频和微博直播等策略,为高校图书馆基于微博平台的移动服务提供一定的参考和借鉴。
In recent years, weibo has become an important platform for university library to provide mobile service. This paper mainly investigated the status of official weibo of Anhui University Library, focusing on the characteristics analysis of fan components, habits of brushing weibo and preferences on the contents, and proposed some effective strategies based on the latest developments of weibo, such as posting more blogs, selecting the time period, making full use of micro video and weibo broadcasting, so as to provide some reference for weibo-based mobile service of university library.
出处
《农业图书情报学刊》
2017年第10期184-188,共5页
Journal of Library and Information Sciences in Agriculture
基金
安徽大学图书馆基金项目(项目编号:TSG15B09)
关键词
安徽大学
高校图书馆
微博
粉丝
移动服务
Anhui University
university library
weibo
fan
mobile service
