摘要
移动互联网络改变了人们的工作和生活方式,使人与人之间的交流更加便利。博客、微信等社交媒体迅速发展,创新了图书馆阅读推广服务手段。社交媒体以其参与性、互动性等特点,扩大了图书馆阅读推广的受众面,有利于宣传和利用图书馆的资源和服务,激发用户参与阅读推广的积极性,降低了阅读推广服务成本。图书馆应坚定"以用户为中心"的服务理念,从用户满意度、用户体验、用户参与度、服务宣传等角度入手,挖掘用户信息需求,明确社交媒体功能,加大宣传力度,提高社交媒体平台的影响力和服务效能,提升图书馆阅读推广服务质量。
The mobile internet has changed people＇s work and life style, which makes communication more convenient between people. Social medias, such as blogs and WeChat, are developing rapidly, which create new reading promoting services for libraries. Social medias with its characteristics of participation and interactivity, expand the audience of the reading promotion, are conducive to the propaganda and the use of library resources and services, stimulate users to participate in the reading promotion initiatively, reduce the cost of reading promotion service. The library should strengthen the service concept of ＂user centric＂ mine the user＇s information needs, clear social media functions, intensify propaganda, improve the social media platform influence and service efficiency from the user＇s satisfaction, experience, participation and service propaganda, in order to enhance the service quality of the library reading promotion.
出处
《图书馆研究》
2017年第5期57-60,共4页
Library Research
基金
2015年度内蒙古工业大学科学研究项目"基于4C营销理念下的高校图书馆文献信息资源服务推送"(课题编号:SK201521)的阶段性成果之一
关键词
图书馆
社交媒体
阅读推广
library
social media
reading promotion
