摘要
通过产业组织理论和现代传播理论对微信平台带动的自媒体产业生态格局进行解析,发现这种产业的发展演变机制高度类似产业集群,认为微信及其引致的自媒体产业发展受组织形态演进和外部指导的高度影响。
Through the theory of industrial organization and modern communication theory,this paper analyzes the ecological pattern of self-media industry driven by we-chat platform. We find that the development and evolution mechanism of this industry is highly similar to industrial clusters. It is considered that the development of we-chat and its self-media industry are highly influenced by the evolution of organizational morphology and external guidance.
出处
《陕西广播电视大学学报》
2017年第3期79-82,共4页
Journal of Shaanxi Radio & TV University
关键词
产业集群
自媒体产业
微信平台
Industrial clusters
Self media industry
We chat platform
