摘要
时尚的表意功能使它进入了符号学的研究视野。现代符号学主要有两套理论体系，时尚的符号学研究也由此走向了两个不同的研究方向。跟随索绪尔的语言符号学传统，结构主义的时尚研究关注脱离现实事物的意义体系，以整体性的静态视角把握时尚的意义构建。受益于皮尔斯符号学的符号互动理论则以动态的视角分析时尚在个人与社会的互动中的生成过程。前者具有整体的把控能力但脱离了现实，后者贴合了现实却相对地忽略了具体的时尚符号。只有两者结合才能更全面地分析各种时尚事件。
The communicative function of fashion makes it an object of semiotic research. The two main theoretical systems of modern semiology lead semiotic research on fashion in different directions. Structuralism, in the Saussurean tradition of semiology, addresses the meaning system of fashion both statically and collectively; symbolic interactionism,influenced by Peirce＇s theory of semiotics, concerns the dynamic process of generating fashion through interaction between individuals and society. The former can be holistically applied but is isolated from reality, while the latter refers to reality but ignores the meanings of specific fashion symbols. Therefore, the only way to analyse fashion comprehensively is to combine these two methods.
出处
《符号与传媒》
CSSCI
2017年第2期138-150,共13页
Signs & Media
关键词
时尚
结构主义
符号互动
符号学
指号学
fashion, structuralism, symbolic interaction, semiology, semiotics
