摘要
作为文化与经济的"混合物",大众文化产品一方面具有商品属性,因为它必须通过市场来实现自身价值;另一方面又具有意识形态属性,因为它是一种具有"文化"含量的特殊商品,渗透着特定的精神取向和价值观念。在现实中,大众文化的这两种属性往往呈现出"悖反"的逻辑特征,即以经济效益和市场占有为目标的单一资本逻辑可能突破社会价值底线,生产出格调低下的文化产品。因此,必须一方面把握好资本的"火候",提升文化硬实力;另一方面强化主导意识形态责任,增强文化软实力。
As mixture of culture and economy, mass culture product has its commodity property, because it realizes its value through market. On the other hand, since it is a special product with nature characteristic, possessing certain spiritual tendency and values, it has ideology property. In reality, the two properties of mass culture product contradict with each other logically. The property of commodity facilitates economic benefits, this could breach social value and create culture product low in style. Thus, one should tread a very fine line between the two properties and improve culture hard power. On the other hand, one should stress on responsibility of ideology and enhance culture soft power.
出处
《湖北经济学院学报》
2017年第4期117-122,共6页
Journal of Hubei University of Economics
基金
国家社科基金重点项目(13AZX007)
关键词
大众文化
商品属性
意识形态属性
mass culture
commodity attribute
ideological attribute
