摘要
从传播媒介的视域去研究宜春禅宗文化传播后发现,宜春市正在运用印刷媒介、电子媒介传播禅宗文化,塑造"禅宗圣地"的城市品牌形象。然而,当前宜春禅宗文化传播还是以传统媒介为主,这在互联网时代显得有些落伍。因此,宜春市应尝试运用微博、微信、客户端等新兴媒介来传播宜春禅宗文化,取得更好的传播效果。
The author studies the dissemination of Zen culture in Yichun from the perspective of media and finds that Yichun is disseminating Zen culture and shaping the brand image of ＂ holy city of Zen＂ by the use of printed media and electronic media. However,the dissemination of Zen culture in Yichun is dominated by traditional media,which is outdated in the Internet Age. So Yichun should disseminate Zen culture by the use of Weibo,WeChat,client and other emerging media.
出处
《宜春学院学报》
2017年第8期10-13,共4页
Journal of Yichun University
基金
江西省文化艺术科学规划项目"以禅宗文化促进宜春文化旅游产业发展的策略研究"(项目编号:YG2016274)
