摘要
互联网络的普及和发展,催生了一系列以网络为基础的消费行为,在这个大背景下,网上约车因为其便捷性逐渐成为现代人出行的首选方式,但是互联网消费模式给消费者带来众多便利的同时,也给他们带来了许多问题。文章通过博弈论视角来讨论网上约车的诚信问题,并将失信惩罚机制和重复博弈加入博弈中去,研究发现网络约车行为往往存在囚徒困境的情况,但在博弈中加入惩罚机制后,可以有效解决囚徒困境,最终根据分析结果提供相应的政策建议。
With the popularization and development of the Internet, a series of consumption behaviors have arisen. Taking a taxi online becomes the first choice for people to go out because of its convenience based on this context. However, this consumption pattern also brings about a lot of problems. This paper studies the integrity of taking a taxi through Internet based on game theory, adding the punishment system of dishonesty and the repetition game, the study has found that there exists prisoners＇ dilemma in taking a taxi by Internet, but it can be effectively solved after adding the punishment system to the game, and then some sugges- tions are put forward according to final analysis.
作者
金祥义
张文菲
JIN Xiang-yi ZHANG Wen-fei(School of Economics, Nankai University, 300110, China)
出处
《安徽行政学院学报》
2017年第4期98-103,共6页
Journal of Anhui Academy of Governance
关键词
网上约车
诚信问题
惩罚机制
囚徒困境
博弈论
taking a taxi through Internet
integrity problem
punishment system
prisoners＇ dilemma
game theory
