摘要
政务微信公众平台短期内实现了爆发式的增长,已经成为各级政府重要的信息化工作载体。政务微信标题的制作直接影响其点击率和阅读量。河北政务微信标题主要表现出以下特征:标题字体单一且长者居多;以地域化的亲近表达、第二人称的高频使用、口语化的民间表述等独特表达方法拉近与读者的距离;使用紧跟时代的叙述语言表现在网络化的潮流表达和打破常规多用网络化符号等。
The We Chat public platform has achieved short-term explosive growth, and has become an important carrier of information work at all levels of government. Making government We Chat title directly influences the click rate and the amount of reading. Hebei We Chat chief title mainly shows the following features： the title font is single and always long; to close regional expression, the high frequency of the second person, the colloquial folk expression and other unique expressions can close to readers; to use contemporary narrative language expression reflects on trends in the network and the network symbols breaking the normal procedure.
出处
《价值工程》
2017年第29期175-177,共3页
Value Engineering
基金
2016年河北省社科联民生调研课题
课题批准号:201601608
主持人:王佳琦
关键词
政务微信
标题特征
微信公众平台
government We Chat
the title character
We Chat public platform
