摘要
随着经济的迅猛发展和消费购买力的日益旺盛,特别是新兴消费群体的不断涌现,营销新技术、新工具、新手段的快速发展,传统的"拉"销态势被随之而来的"推"销态势所逆转,企业面对营销新态势必须顺势而为。
With the rapid development of economy and the increasingly strong consumer purchasing power, especially the emerging consumer groups, rapid development of new marketing technology, new tools and new means, the traditional ＂pull＂ marketing situation was reversed by the subsequent ＂push＂ marketing situation. Enterprises must comply to the new situation in marketing.
出处
《价值工程》
2017年第28期62-63,共2页
Value Engineering
关键词
新兴消费群体
“推”销
“推”销态势
“拉”销
“拉”销态势
非理性消费
粉丝经济
the emerging consumer group
＂push＂ marketing
＂push＂ marketing trend
＂pull＂ marketing
＂pull＂ marketing trend
irrational consumption
fan economy
