摘要
中国经济形势呈现出好转的态势,经济体制也不断地调整,电力市场呈现出多元化。原有的计划供电的电力供给模式逐步向市场化转变,形成了为用户提供优质供电服务的电力供给模式,供电效率也因此提高。供电模式的资本化转变使得供电部门迎来了新的发展空间,同时也需要面临诸多挑战。在目前的电力市场环境下,就需要充分认识电力营销中所存在的问题,以具有针对性地提出精细化策略,提高电力营销质量和电力营销效率。本论文针对电力营销存在的问题与精细化策略展开研究。
China＇s economic situation has improved, the economic system has been constantly adjusted, and the electricity market has diversified. The original planed power supply mode gradually changes towards marketization, forming a power supply mode to provide user with quality power supply service, and power efficiency improves therefore. The capitalization of the power supply mode makes the power supply sector usher in a new space for development, but also need to face many challenges. In the current power market environment, it is necessary to fully understand the problems in power marketing, to propose refinement strategy to improve the quality of power marketing and power marketing efficiency. This paper aims at the problems of power marketing and the refinement strategy.
出处
《价值工程》
2017年第28期46-47,共2页
Value Engineering
关键词
电力营销
存在的问题
精细化
策略
power marketing
existing problems
refinement
strategy
